Greg Hunt
Growth Marketing Leadership

Build Your Next
Stage of Growth

I help founders and leadership teams at SaaS and subscription businesses acquire users, turn them into paying customers, and build systems that break through growth plateaus and drive sustainable revenue growth.

See My Work
Greg Hunt

Hands-On Growth Leadership

I’ve spent 13 years helping SaaS companies, subscription businesses, and two-sided marketplaces grow.

I’ve built and led teams, expanded acquisition channels, and increased recurring revenue and paid subscriptions. That work has helped businesses scale and contributed to a successful acquisition.

My deepest experience is with freemium and free-trial businesses, where getting customers in the door is only part of the job. I work across acquisition, activation, and paid conversion, staying close to the campaigns, customer experience, and decisions that shape growth.

Explore My Experience

Where I Focus

SaaS & Software

Turn product interest into paying customers

Acquisition, activation, and conversion across the journey from first visit to upgrade.

Growth Models

  • Freemium
  • Free Trial
  • Self-Service

Past Work

Restoring Growth with an 89% Increase in Net New Paying Customers

A SaaS platform for creative professionals had seen its net new paying-customer growth fall 78% year over year, and MRR had flattened. Free signups were increasing, but too few users were upgrading, while acquisition costs climbed. I needed to restore growth by improving acquisition efficiency and turning more free users into paying customers.

I mapped the funnel from acquisition through activation and paid conversion, combining channel data, onboarding surveys, and in-app behavioral analysis to understand why users upgraded and where they got stuck.

I rebuilt paid campaigns and the organic content program, then worked with Product and Engineering to simplify signup, onboarding, pricing, and upgrade flows. I also revamped in-app messaging, lifecycle emails, and retargeting to help free users recognize the value of paid features and upgrade.

Year over year, net new paying customers increased 89%, customer acquisition cost fell 59%, and free-to-paid upgrades increased 39%.

Net New Paying Customers+89%

Year-over-year growth

+39%Free-to-Paid Upgrades
Year Over Year

Rebuilding Acquisition and Conversion to Drive 37% MRR Growth

Before I joined, a subscription software business offering WordPress tools had lost organic blog traffic over roughly 18 months as search conditions changed, leading to fewer new users, a shrinking paid-user base, and stalled MRR growth. I was brought in to rebuild organic visibility, diversify acquisition channels, and convert more free users into paying customers.

I reorganized the growth team around the new strategy, reassigned roles, and coached team members to build the skills to execute it. I refocused content on core topics and pruned overlapping pages to reduce keyword cannibalization. I brought paid acquisition in-house and added new paid channels and campaigns to scale acquisition.

With Product, I identified moments when users needed paid features and designed experiments to test contextual upgrade prompts. I launched a new-user offer and rebuilt lifecycle messaging to communicate its value and create urgency to upgrade.

MRR grew approximately 37% year over year, ROAS improved 140%, and free-to-paid conversion increased 28%. The paid-user base returned to growth as more free users became paying customers.

Monthly Recurring Revenue+37%

Year-over-year growth

+28%Improvement in
Free-to-Paid Conversion

Scaling Annual Revenue from $2M to $20M on the Path to Acquisition

When I took over marketing at a two-sided career marketplace, the company lacked clarity on which acquisition sources, ads, and creative attracted future paying members. Website messaging, email campaigns, and signup-to-upgrade flows also needed improvement. I needed to identify what worked, redirect investment, and improve acquisition and paid conversion.

I analyzed acquisition sources to identify those most likely to bring in paying members, redirected spending, introduced new ad technology, and expanded into new channels to improve traffic quality.

I revamped website messaging and lifecycle emails to communicate membership value. I redesigned signup and upgrade flows, refined the offer, and improved how pricing and benefits were presented, connecting better acquisition with a clearer path from first visit to paid membership.

Paid subscriptions increased by 45%. I built and led a 10-person team across marketing, support, and membership. Over my tenure, I helped grow annual revenue from $2M to $20M and contributed to a successful acquisition.

Business OutcomeSuccessful
Acquisition
$2M to $20MAnnual Revenue

Ways to Work Together

Let’s Talk Growth

Looking for a growth leader to help build what comes next?

Let’s Talk